As the world is battling the COVID-19 pandemic, consumers and businesses are increasingly looking for payment solutions that are convenient, contactless, and safe. PayBy, an innovative fintech company, has officially launched its fast and secure mobile payment services in the UAE today. In partnership with the world-leading financial institution FAB, PayBy offers a highly efficient and secure payment solution that is superior to cash and payment cards. With PayBy, consumers will be able to use their smartphones to make contactless and cashless payments in physical stores. The new payment solution will also enable its users to pay for deliveries on arrival, order goods and services online, transfer and receive money instantly, and even share cash gifts with family and friends, all via smartphone. PayBy also offers point of sale (POS) solutions for every type of business in the UAE, from small merchants to large stores that serve thousands of customers daily. These cost-effective solutions will support local businesses and help them reach a wider consumer base immediately. All financial transactions on PayBy are well protected by leading and proven technologies, including an AI-based fraud management system to detect unauthorized activities, in strict accordance to the PCI-DSS standards. PayBy's launch partners include the Lulu Hypermarket & Express, Baqalas, and such popular instant messaging platforms as Botim and ToTok. PayBy services will be made available through all these partners, and consumers will also be able to download the PayBy app directly onto their smartphones in April 2020.